The Origin
Strategy for Atlantic Canada's
FOUNDER Builds.
Strategy, systems, and structural pride. Helping elite founders launch their next significant build without breaking what they've already built — fortifying your business for the ultimate leap toward a lucrative sale or retirement.
For 25 years, Diane Snelgrove has been asked to join founder-led operations across the region — from kitchen tables and corner offices in Saint John to large-scale feasibility studies and regional division launches. Dancing Turtle is the elite practice born from that multi-year, hands-on work: blending structure and soul into plain-spoken systems that are built to last.
Today, Diane guides established founders ready for their ultimate chapter — mapping the strategy, systems, and operating rhythm required to let the business thrive while reducing the founder's full-time presence in the room. Fortifying the company's value for a lucrative sale, the founder's retirement, or the next major leap.
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